Big companies endorse Facebook campaign against high electricity rates

Big companies endorse Facebook campaign against high electricity rates

Wednesday, March 21, 2012

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SEVERAL prominent Jamaican companies have thrown their support behind an online campaign against high electricity rates, which they say have risen by 135 per cent in the last 11 years.

A full-page advertisement in this week's Sunday Observer called on the public to join an initiative called Fight For Your Light on the popular social networking site Facebook.

According to information on the Facebook page, Fight For You Light gives Jamaicans a forum to express their frustration against high electricity bills and mobilise support to break the monopoly on the distribution of electricity.

"For far too long the people of Jamaica have not been able to collectively voice their frustration against rising electricity costs. This Facebook initiative gives the people a voice," the webpage states.

Stating that high electricity costs are stifling the growth of local businesses and the Jamaican economy, the initiative calls on all Jamaicans to unite to break the monopoly held by the Jamaica Public Service Company.

Prominent businesses such as Digicel, Wisynco, Jamaica Broilers, GraceKennedy, Caribbean Producers as well as Sandals and the ATL Group are listed in the newspaper advertisement and on Facebook as endorsing the initiative.

Digicel said the inititiative "will give people a voice on this important issue".

"Digicel supports 'Fight For Your Light' and we encourage others across Jamaica to join this Facebook movement. Businesses big and small cannot grow to their full potential with rising electricity rates -- some have already had to shut down. By extension, the Jamaican economy won't deliver on its true potential until the cost of electricity is dramatically reduced," Digicel said in a statement.

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