AS plans get underway for the Jamaica 50 celebrations, the committee established to oversee the organisation of the event is banking on worldwide media coverage to bring more exposure to brand Jamaica.

Project director for the Jamaica 50 Secretariat, Robert Bryan, said that arrangements are being made to film some of the events to mark this major milestone in Jamaica, Canada, the United States of America and the United Kingdom. These videos will then be made available to a worldwide television platform between August 5 and 6.

"Undoubtedly, the world will get a chance to see what it is to be Jamaican and what it is we do when we come together to mark and celebrate a great moment in our great history," he said.

Bryan said that footages from Jamaica 50-endorsed events such as the Denbigh Agriculture Show in Clarendon and the Jamaica 50 Global Jubilee Village in Kingston will be among those made available for international broadcast. They also intend to air footage from the Victoria Square and the Brixton Square in London as well as the O2 Arena during the Olympics.

The project director said that all this will be done, "with a view of converting that exposure into commercial transactions through more visitors, through a greater recognition of our products, through a better understanding of our people and to just get people excited about this country in the way that many Jamaicans are."

There will also be a premiere of the documentary One People on August 6, which will show the different perspectives of individuals from across the world who have experienced the impact of brand Jamaica.

He said that while some of the local programmes to be aired on August 6 will be live, some will be pre-recorded due to the insufficiency of camera crews and equipment. The secretariat is still trying to finalise the coverage of major events in Canada and the USA, but Bryan said they are aware that there will be a Jamaica 50 celebratory event in the Fort Lauderdale area and in Toronto, as well as two major events in the New York Tri-State area.