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Business coaching gaining steam in Jamaica

Thursday, June 26, 2014    

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MARCIA Woon Choy finds herself these days on call by a number of business exeuctives who desire to develop the skills, knowledge and confidence to move their companies to the next level.

Woon Choy is the founder and chief executive officer of MWC Associates Ltd, a consulting and training company that she founded in 2007 to provide services primarily to financial institutional clients.

In 2010 she became the owner of the first franchise in Jamaica of ActionCOACH, the world's number one business and executive coaching firm headquartered in Las Vegas. She is also the first certified business and executive coach in Jamaica for ActionCOACH and recently the owner of the ActionCOACH Firm with exclusive rights in Jamaica.

ActionCOACH emerged as an overnight success in 1993 when founder Brad Sugars began conducting seminars and workshops for small to medium business owners throughout Australia and New Zealand. For the first time, these business owners had access to hundreds of amazingly powerful, yet relatively simple and affordable sales, marketing and team building strategies that resulted in dramatic improvements in turnover and profit.

Jamaica is such an important market that Sugars will lead a sales, marketing and customer service seminar and a workshop for business owners and leaders who want to take their business to the "next level" in Kingston on November 13 and 14.

Woon Choy, meanwhile, said that the business coaching industry — currently estimated at approximately US$2.4 billion — is one of the fastest growing in the world.

After 15 years of providing management and executive training to big banks, the former vice-president of Citigroup Jamaica now provides coaching services to small, medium and large companies across the island.

Noting that financial assistance such as loans is not the only help that small and medium enterprises need, Woon Choy explained that as an ActionCOACH she works with individuals or groups to improve their effectiveness at the workplace and impact company performance.

"Business coaching is being viewed worldwide as human resource development and with that comes increased sales and profits," she explained.

She noted that best results are achieved by working with her clients to "develop specific action plans to achieve their desired goals".

Woon Choy is proud of her success to date. One of over 1,500 franchisers, she earned bragging rights at the ActionCOACH 2014 Business Excellence Awards for the Americas held in New Orleans. She had the distinction of having one of her Jamaican clients, Everton Bryan — CEO of International Asset Services — win the prestigious CEO of the Year award for 2014 as a result of achieving outstanding business results based on her coaching.

She has big plans for 2014 too and recently rolled out two programmes in ProfitCLUB and PlanningCLUB to help businesses maximise their potential and help participants wade their way "effortlessly" through the business planning process.

ActionCOACH is also offering "Leverage -The Game of Business" in its quarterly LeverageNights which Woon Choy describes as "a sensational board game that is the most powerful way to learn successful business secrets and alter your mind as to what is truly possible."

ActionCOACH has been welcomed as a national partner in satisfying the demand for business advisory services. At the recent launch of the ActionCOACH 2014 Programmes, State Minister in the Ministry of Industry, Investment AND Commerce, Sharon Ffolkes-Abrahams noted that during 2012-2013 business advisory services accounted for 69 per cent of investments administered by the Jamaica Business Development Corporation (JBDC).

Pointing to the JBDC's growing list of "active clients" across the country, Minister Ffolkes-Abrahams said "all of this is an indication of the demand for business advisory or business coaching services across the country. We cannot do it all alone and so we welcome the important role being played by ActionCOACH Jamaica."

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