Dairy industry happy with ‘Drink Real Milk’ campaign

Tuesday, April 04, 2017

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ORGANISERS of the Drink Real Milk (DRM) campaign, which started in January 2016, say the educational programme on the benefits of milk has been having a positive effect on the dairy industry.

"The joint effort among DRM partners — Nutramix, Seprod, Fersan and the Jamaica Dairy Development Board — has helped to turn the industry in a positive direction. This has resulted in a number of locally produced new products, including a lactose-free milk and heavy whipping cream now being made with real milk. Condensed milk is now also being manufactured using real milk, instead of with imported milk powder," said a release from Newport Mills Limited, manufacturer of Nutramix feed.

Newport Mills Limited is a member of the CB Group, whose sister company CB Foods recently launched its ‘Live Better’ campaign.

Newport Mills said also that on the farm, there has also been an introduction of new and improved genetics into the industry, as well as new management techniques.

The release said that last year the milk industry recorded its highest output seen in over a decade. Figures were not given, but it said "one of the main contributors has been the ability of dairy farmers to get more milk from the same size herd by following a milk replacement programme.

It added that prior to the DRM campaign, the industry average was less than nine litres per cow per day, and a year later a number of farmers are now averaging 12 litres or more.

"We have been receiving fantastic results from farmers using our Kalvolac milk replacer and Nutravit vitamin pack. They have been garnering healthier calves, enjoying increased savings and more profits," explained Dr Gabrielle Young, livestock support manager, Newport Mills Limited.

The use of both, Young added, will not only increase yield from dairy cattle, but will also produce higher-quality meats from beef cattle.

"These are both great, affordable products for your herd and, as always, if you need our help or technical advice, we are here to help," said Winston Thomas, technical sales manager, Newport Mills Limited.

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