KINGSTON, Jamaica – Telecoms-company Digicel says it will be rewarding three extraordinary Jamaicans for the impact they have made on their communities and the people around them.
In its promotion ‘Be Extraordinary’, launched Friday, October 5, participants are asked to upload a video or a photo of their ‘extraordinary Jamaican’ on Digicel’s Facebook page.
Along with their submissions, fans must state what extraordinary means to them and describe why they nominated that individual, using no more than 500 characters. At the end of the voting period on October 19, three "extraordinary Jamaicans" will be selected; one from each county. Digicel’s social media team will then visit them in their respective communities to get to know their stories in detail, the company said in a press release.
“We are so excited about this campaign which has the potential to touch Jamaicans at every level and location in society across the length and breadth of Jamaica. All of us know someone, who, in their own quiet or flamboyant way is making a big difference in their community, to their family or at their place of work,” said Shelly-Ann Harris, senior communications manager, Digicel Jamaica. “This is yet another way in which Digicel is turning the spotlight on what’s great about Jamaica, which ultimately is its extraordinary people,” she added.
In a bid to recognise and honour these three individuals, Digicel says it will be rewarding them with a cash prize of J$100,000 each. They will also be featured in three five-minute TV features and the print media.