Digicel surprises one millionth customer with $1m

BY KELESHIA POWELL Observer online reporter keleshiap@jamaicaobserver.com

Tuesday, September 02, 2014

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WHEN 22-year-old Kellyon Smith activated a two-day data plan on her phone, she did not expect to be collecting a cheque worth $1 million along with a brand-new smartphone from Digicel Jamaica.

The telecoms giant had no promotions and made no advertisements about the giveaway but decided to surprise their lucky one millionth customer with a million-dollar reward at the company's headquarters in downtown Kingston, yesterday.

Awestruck and in disbelief, the excited Smith -- a student at the Church Teachers' College in Mandeville -- said that she did nothing extraordinary to cop the prize.

"Usually, when I am at school, I access the Internet using the school's WiFi. But during the summer holidays when I was home, I realised I really needed to connect to the Internet to check my e-mail, update Facebook and Twitter and so I went ahead and purchased a two-day data plan for $100. I had no idea that spending $100 would make me a millionaire! I'm still in shock!"

For Digicel, having one million data customers is a milestone achievement worth celebrating and the company took great care to ensure that their lucky customer was truly surprised.

"I came to Digicel expecting to collect a phone only to find that I am the subject of a big celebration, not to mention the one million dollars!" the million-dollar winner said.

She told the Jamaica Observer that the money has come at a good time and she plans on using the newly acquired funds to finance her education.

"I'm in school, so I have a lot of expenses already. There is also student loan to repay so I have a lot to do [with the money]" she added.

In the meantime, Digicel Jamaica's CEO, Barry O'Brien, expressed delight at the accomplishment, saying, "We are so proud to have reached this goal of having one million customers connected to our mobile data network way ahead of target -- a testament to our continued drive to make mobile Internet accessible to everyone."

Speaking at the function, Technology Minister Phillip Paulwell said: "I'm very happy to be here today as part of this celebration. This is more than just Digicel, this signifies the coming of age of the country."




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