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Foska Oats latest product a big hit

Thursday, July 31, 2014    

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MOTORISTS travelling through New Kingston yesterday received an early morning treat as Caribbean Premier League (CPL) T20 sponsors Foska Oats stepped up promotions for their newest product.

The 'Traffic Blitz' saw distributor Chas E Ramson's brand management team and Foska Oats brand ambassadors distributing 1,000 samples of Foska's Instant Oatmeal at two locations along Trafalgar Road.

"We wanted to take a fresh approach," said Senior Brand Manager Tamii Brown. "It's the newest extension to the Foska line. We wanted to bring it with more impact to the target market. We wanted to bring it right to their hands so they can know there's something new happening at Foska."

At the Knutsford Boulevard and Trafalgar Road intersection, the brand ambassadors attired in blue and white, wove in and out of the rush hour traffic, much to the delight of persons wanting to sample the product.

The samples at the Hope Road and Trafalgar Road intersection, outside of Devon House, finished in under 15 minutes. Even Ali the Croc, the official mascot for the Jamaica Tallawahs, pitched in to distribute the on-the-go oatmeal cups which come in original and banana flavours.

The activity was met with several honks of approval from satisfied motorists and gracious smiles from pedestrians. One taxi driver admitted to parking and coming back along the road for his Instant Oatmeal, as the stop lights were not in his favour the first time around.

A woman who accepted her oatmeal while waiting at the traffic lights, told the Jamaica Observer that she has never tried the new product before but had grown up on the iconic Jamaican brand. Another man said he was looking forward to having it as he always turned to Foska Oats for a good source of fibre.

Brown said that

without promotions, their supermarket stocks of Foska Instant Oatmeal had already sold out over the last few weeks.

"But what we want to ensure is that the persons we have made the product for know about it," she added, ahead of the team's preparations for Jamaica Tallawahs' CPL match today at Sabina Park.

With yesterday's promotional exercise an overwhelming success, Brown and her team look forward to doing it again. She said the team's next stop could be at the universities in Mona and Papine, as the Instant Oatmeal has been a hit among students.

— Suzette Bonas

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