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Gov't reiterates support for creative industry

Friday, April 25, 2014    

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GOVERNMENT is underscoring its commitment to the creative industry as a sector with potential to be part of the country's long-term growth prospect.

Delivering the keynote address Wednesday at a Jamaica Intellectual Property Office (JIPO) prize-giving ceremony for awardees in a recent Authentic Jamaica Design Competition, Minister of Industry, Investment and Commerce Anthony Hylton reiterated that protection and continued exposure of the product will continue for the industry.

"The cultural and creative industries are being given particular focus by the Government at this time, as we believe that this is one of the pillars for long-term economic growth," Minister Hylton told his audience.

The minister also noted that craft production has moved from a situation where creators were just "eating a food," to where they are now part of the Jamaican brand, and while the Government has put in place the necessary legislative framework to stimulate growth, producers themselves must ensure that their work meets the highest international standard.

"What we have in place is a very sophisticated set of conceptualisers, creators and producers, who are part of an industry, and who have a desire to contribute to national development, economic growth and stability," the minister said.

He pointed out, however, that "An excellent craft idea with a rough finish will not make it in the global marketplace."

Minister Hylton further added that Jamaica needed to improve in the area of Intellectual Protection for Jamaican goods. "Inadequate protection has resulted in our inability to capitalise on the true economic benefits that can be derived from our unique products," the minister said.

The JIPO competition provided some $2 million worth of cash prizes to winners, as well as trophies. The event was organised in collaboration with the Edna Manley College of the Visual and Performing Arts, and the Ministry of Tourism and Entertainment.

The award event was held at JAMPRO's headquarters in St Andrew.

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