KINGSTON, Jamaica - Odaine "Horace" Lumley, brother of Smirnoff brand manager, Marsha Lumley, died in Cuba while on vacation Wednesday.

Cuban authorities are reportedly investigating the mysterious death of the Mississauga, Canada resident, while family-members strongly suspect foul play.

Reports are that Lumley, 22, fell from a hotel balcony Wednesday and was found dead by hotel staff.

Friends said he was vacationing in Cuba for the week and investigations are focused on whether Lumley was pushed or fell by accident.

"The stories that we are hearing just doesn’t make sense," Marsha Lumley told the Jamaica Observer. "It doesn’t seem like he just fell. And we feel that more needs to be done to find out what really happened”.

Marsha Lumley said that relatives have received three conflicting reports, which have fuelled their suspicion. The first was that her brother was alone after his friends left him and went to a party when he fell. His body was found in the morning.

Another report, she said, is that he was not alone, but with a female companion who has since disappeared; and the third report is that his cap and slippers were found on the third floor between some steps while his body was found on the ground.

"We have since got back his cell phone and it has no SIM card," Lumley further disclosed. "The phone itself has been wiped clean. There is nothing there and the reception there is not good, so all they do was send texts, yet nothing was on his phone”.

Lumley is unsure whether or not the phone was cleared by the police.

The Jamaican-born 22-year-old migrated to Canada when he was 11 and had just started at Clarendon College.

"We need a proper investigation to be done," Lumley insisted.