KIA Motors Jamaica is moving to establish a corporate social responsibility programme which they say will focus mainly on social outreach and sports.&

The company says the programme is in keeping with their desire to contribute in a meaningful way to the country.

“The truth of the matter is that there is a need for more companies to establish and maintain programmes such as this. We have been doing a few things here and there, but we decided to make it less sporadic and more focused. We have decided to roll out this programme and will be focusing on social outreach and sports development,” said Ian Lyn, vice president of sales for KIA.

The social responsibility programme was established in 2008, with a commitment to socially responsible management. The company systematized their ongoing Corporate Social Responsibility (CSR) efforts, designating transparency, environmental management and social outreach as core objectives and establishing the enterprise-wide CSR committee.

“We regard the fulfilment of our corporate social responsibility to be a long-term and ongoing growth principle and affirm that this principle applies to all our employees, partner companies, shareholders, customers, local communities and humanity at large,” the company says on its website.

Lyn has invited people and organisations involved in social outreach and sports development to approach the company with proposals as to how the brand can become involved.

“Our corporate social responsibility programme is not seasonal, it is something that is now here to stay and we are eagerly looking forward to making our contribution in these areas,” he said.