Kid Rock fans do it again for J’can youth

Tuesday, March 22, 2016

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THE more than 2,000 people who participated in the annual Kid Rock ‘Chillin’ the Most Cruise, for the second consecutive year, donated items to assist Jamaica’s youth, particularly in education, when the ship docked at the Ocho Rios Pier last Saturday.


The annual cruise, now in its seventh year, was organised by Sixthman, leaders in pioneering themed cruise experiences for brands, bands and their fans since 2001.


The donation of supplies initiative began in 2014 when Pack for A Purpose Founder and Chairperson Rebecca Rothney was introduced to the Sandals foundation and Sixthman to support a like-minded vision — to help travellers make meaningful contributions to the destinations they visit by packing up to five pounds of needed items in their suitcases.


Since then, the Sandals Foundation, the non-profit arm of Sandals Resorts International, has been the beneficiary of two Sixthman Pack for a Purpose efforts. These have resulted in the disbursement of several hundred pounds of needed school supplies, books, and other key items to local deserving schools, boys’ and girl’s homes and institutions across Jamaica.


"Part of our Sixthman culture is to deliver our guests unmatched travel experiences, introduce new communities, and ignite passions in the experiences we deliver," said Lauraine Frank, executive of Sixthman promotions. "So many of our guests believe in giving back, and we were so appreciative at the chance to work with the Sandals Foundation who is doing wonderful things in the education space and we know that the donations will reach the most deserving in the society."


Lyndsay Isaacs, regional public relations manager, Sandals Resorts International, was overwhelmed by the massive outpouring of caring and love when she received the generous supply of donated items on the foundation’s behalf. "The response was awe-inspiring from all the passengers I met today (Saturday). Their efforts further reinforce that travellers today not only want to have fun but they want to feel good, too, and, by packing for a purpose, they can do so very easily," Isaacs said.


Sandals Foundation has been a partner of Pack For a Purpose since 2011, during which time 18,000 pounds of school supplies have been distributed throughout the Caribbean.

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