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LIME ‘Skool Aid’ programme to expand

Thursday, July 31, 2014    

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Telecommunications firm LIME has announced that it will be expanding the yearly back-to school assistance provided to thousands of students under its 'Skool Aid' programme through a partnership with the Social Development Commission.

The announcement was made by Chief Execeutive Officer of LIME Garfield Sinclair during the launch of the fifth annual staging on Tuesday.

He noted that since inception, the company has invested some $250 million dollars and assisted over 300,000 Jamaicans.

"In this our fifth year, it (Skool Aid) is now in expansion mode. We're bringing elements of 'Skool Aid' to more places and more people across Jamaica. For the first time, we will be staging three mini back-to-school events in three parishes - thanks to a partnership with the Social Development Commission," Sinclair said.

"We are excited about this valuable private/public partnership which reflects our dual commitment to the sound education of our nation's young people" Sinclair added.

The main event is scheduled for August 24 at the JamWorld Showground in Portmore, while the three prior events will take place in the parishes of St James, St Elizabeth and Clarendon on August 2, 10 and 16 respectively.

Major elements of 'Skool Aid' include: a wellness area for free health checks, school medicals and optical examinations; a barber salon; plus scholarship grants and distribution of school bags. LIME hopes to offer assistance to some 1,500 students across the three parishes selected.

Vice-President of Marketing Carlo Redwood said the company is expecting in excess of 40,000 patrons at this year's main event in Portmore.

"Times are hard and we will continue to offer well-needed economic relief for parents and guardians. LIME 'Skool Aid' will offer a 'one-stop-shop' for them to get all the supplies that they need, including books, uniforms, stationery and such, through our numerous vendors and sponsors who will be offering significantly discounted prices," Redwood announced.

Adding to the services to be provided at the regional events, LIME Skool Aid 2014 will also offer free dental checks and cleanings, hair consultations for girls, 'Storyland' - a reading oasis, a petting zoo and a fun-filled entertainment package.

Redwood thanked the numerous agencies both public and private that collaborate each year to make the event a success.

LIME specially recognised the Portmore Municipal Council, Dr Andre McDonald, who leads the medical and wellness operations, Colgate (Kirk Distributors) which offers dental services, Heart Trust NTA Cosmetology School, the Jamaica Library Service and the National Library of Jamaica for their contribution over the past five years.

While the services will be offered at no cost, patrons attending the Portmore event will be required to secure tickets through the purchase of a LIME top-up card.

Tickets will be available with the purchase of $300 LIME credit at LIME Stores in Kingston, Portmore and Spanish Town starting on August 4. The regional events will offer free admission.

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