THE Tastee branch at 25 Half-Way-Tree Road in St Andrew was bursting at the seams with customers during the lunch hour last Thursday after Digicel offered to pay for the lunches of all those walked in the establishment during the period.
Many were particularly drawn to the deal by Digicel staffers standing with signs that read 'Come Have Lunch On Us' outside the Tastee outlet.
During the period, more than 600 customers left the store with patties, coco bread, pastries, and other meals.
To top the day off, comedians Ity & Fancy Cat, along with a live DJ, were on hand with the Digicel team to host an exciting free lunchtime mini concert, where customers also got a chance to win Digicel credit as well as other giveaways.
"Tastee is one of my lunch stops every now and then. I work at UTech (University of Technology) and when I'm on the road sometimes I stop by. This is a great initiative by Digicel, glad to have my lunch covered by them," a thankful customer shared.
Another customer Granville Lawson was happy that he was able to leave the store with more items than he had planned.
"Thanks Digicel, thanks a lot fi dis," he beamed.
Commenting on the initiative, Shelly-Ann Harris, senior communications manager at Digicel, said the company always looked for ways to thank customers for their support.
"We truly value our customers, and being here this afternoon to see their delight as they left with their lunches paid for was priceless for all of us," she said.
Meanwhile, comedians Ity & Fancy Cat said they were happy to be a part of the initiative.
"It was really wonderful taking part in this treat. We were really impressed with this brilliant idea and how it was executed. It was just an overall great feeling seeing the people leave with their lunches free, thanks to Digicel," they said.