More JPS customers opting for electronic bills
KINGSTON, Jamaica – Almost 180,000 Jamaica Public Service customers are now receiving electronic bills (EBILL) exclusively, following a marketing thrust around what the utility describes as the ‘Better Bill’.
In a press release Saturday, JPS said the heightened focus on converting customers to EBILL comes in response to customers concern about receiving both bills each month.
EBILL, is available within seconds of the customer’s bill being generated and arrives in his/her virtual mailbox days ahead of its ‘traditional mail’ counterpart.
The company said it has proven to be the medium of choice by customers who were exposed to both with less than one per cent of customers that tried EBILL opting to remain with the paper alternative.
The utility company, however, wants more customers to enjoy EBilling.
“We’re thrilled that tens of thousands more of our customers are now enjoying the ease and convenience of accessing their bills faster and from anywhere in the world. However, too many customers are still missing out on the amazing benefits that being an EBILLer represents,” stated Tishan Lee, head of Marketing.
In response to this, JPS plans to aggressively reach out to its paper bill customers and make them aware of the many benefits of an electronic bill, while incentivising existing EBILL customers to remain loyal to the programme.
The EBILL initiative is a part of the energy provider’s environmentally friendly focus on reducing waste, while meeting a major requirement from customers. The company prints and delivers bills that are never opened and many customers are concerned about that waste.
EBILL can be seamlessly transferred as proof of address via email making it far more convenient than paper, and the utility company has confirmed that it can mail the paper bill to a location of choice, as needed, if the EBILL customer should make such a request.