KINGSTON, Jamaica-- Tessanne Chin was the first contestant to advance to the final round of NBC's The Voice competition Tuesday night.
Chin's passionate rendition of 'Bridge over Troubled Water' Monday night maintained the top spot on the iTune's music chart throughout Tuesday fuelling speculations that she would have ma ...more »
THE Government will next year introduce a new tourism initiative called '90 Days of Summer', as it seeks to attract more visitors to the island during the months of May to August and maximise the economic potential of the country's cultural product.
State minister in the Ministry of Tourism and Entertainment, Damion Crawford, speaking at a Jamaica Information Service think tank this week, said a committee has been established and persons are being encouraged to make submissions regarding the initiative.
"We want persons to send in their proposals, have the committee look at them and then those proposals are taken based on a matrix, and a set of events are put together. The committee will look at those events, look at how they support each other, look at how they diversify the offerings, and then make a decision," Crawford said.
He said the country's culture should be used to attract persons, especially in the summer months when visitor arrivals are low. "So, we are seeking to define Jamaica as the place to be for the 90 days of summer from the 15th of May to the 15th of August. It is not expected for individuals to be here for the entire 90 days, but you should be able to choose weeks within those 90 days and be able to come for those weeks," the state minister said.
Expected outcomes of this initiative, he said, include: Increased visitor arrivals in the off-peak period; increased tourist spending outside of properties, given the multiplier nature of entertainment events; increased coherence in the marketing and promotion of entertainment events (including sports, culinary/gastronomy etc.); and increased economic activities from entertainment events for local entrepreneurs.
Minister of state in the Ministry of Tourism and Entertainment Damion Crawford emphasises a
point during a presentation at a Jamaica Information Service think tank held on Tuesday at the
agency’s Half-Way-Tree Road offices. (PHOTO: JIS)
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