Rum-Bar in the mix

Saturday, April 22, 2017

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This year Worthy Park Estate has "Raised the Bar" with its sponsorship of Bacchanal Jamaica Carnival through its flagship brand Rum-Bar, including its line-up of a four-year-old aged, Rum-Bar Gold Rum, Rum-Bar White Overproof Rum, and Rum-Bar Rum Cream.


Gordon Clarke, co-managing director of Worthy Park Estate Ltd, shared that this year Rum-Bar has come on board as a major sponsor with more than $7 million in sponsorship and activation commitment.


"The brand is vibrant in its presentation and known for its high energy and mass appeal, and Bacchanal Jamaica Carnival is synonymous with high energy likewise, so we felt that this was a natural fit for Rum-Bar to showcase its diversity. It is lucky that even at short notice from the Bacchanal Jamaica organisers, the deal was sealed for Rum-Bar to be the pouring rum of choice for Bacchanal Jamaica 2017," said Clarke.


Clarke was quick to affirm that Rum-Bar has without a doubt raised the bar with continuous improvement on its liquids, packaging, and now its sponsorships for 2017.


"Worthy Park is pleased to have been invited to join the group of major sponsors for Bacchanal Jamaica — Spellbound 2017."


 

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