Tessanne's contribution is 'like gold', says Tourism director
KINGSTON, Jamaica -- Director of the Jamaica Tourist Board (JTB), John Lynch has described Tessanne Chin’s achievements on NBC’s The Voice as “gold” where tourism and Brand Jamaica are concerned.
“What Tessanne is doing now is like gold, its gold,” Lynch declared Thursday at the Jamaica Observer weekly Press Club held at the newspaper’s Beechwood Avenue headquarters in Kingston.
Lynch contended that regarding the marketing of Jamaica, Tessanne could not be doing a better job representing the country.
He said that a thirty-second advertising spot for the JTB on NBC would run some US$250,000.
Lynch added that apart from Chin's success, and the many achievements of Jamaica’s athletes, the JTB has also launched several campaigns and improved its website in an effort to further promote Jamaica as an ideal tourist destination.