WISYNCO has pledged to donate proceeds from its popular beverage brand 'Wata' toward the Yohan Blake's YB Afraid Foundation, which has been developing programmes that will contribute to the welfare of youths since its formation a year ago.

Following the signing of a three-year endorsement deal with the triple Olympic medalist as its ambassador for the Wata brand in 2011, Wisynco, in a release yesterday, said it has steadily committed support to the efforts of the foundation by sharing the profits of the product Blake represents to improve the lives of disadvantaged youths.

"We support Yohan's philanthropic efforts which aid underprivileged youth to become model citizens. WATA has always participated in initiatives that are geared at the development of our nation," the release quoted Francois Chalifour, director of marketing at Wisynco.

"This partnership is another avenue through which we can achieve this. With every purchase of Wata, proceeds go to the YB Afraid Foundation which supports Mount Olivet Boys' Home, currently housing more than 30 boys until the age of 18."

The foundation was formed by Yohan Blake in 2011 with the aim of developing programmes to address the educational needs, physical and mental health and social needs of underprivileged young males, with initial focus on fostered boys. The foundation also facilitates training in character building and leadership development and programmes that discourage drug and alcohol addictions. The funds from this venture will go toward projects for the care, development and rehabilitation of youth in need.

The organisation recently undertook a project to repair the water supply infrastructure at the Mount Olivet Boys Home in Manchester at a cost of $3.2 million.

"It is important to me to help in any way I can. I am very happy to partner with a company like Wisynco through their brand, Wata, to achieve this. Wisynco is a great Jamaican company that shares my ideals and is committed to building and shaping the country for the better. I would encourage everyone to buy bottles of "Wata" that have my image on it because a part of the proceeds will go to my foundation," said Blake.

The foundation has undertaken a number of projects and seeks partnership with entities that share it's goals and objectives and Wisynco had encouraged customers to purchase its 'Wata' in support of its activities.