Zouks rebranded St Lucia Stars for new campaign

Tuesday, March 07, 2017

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CASTRIES, St Lucia (CMC) — St Lucia Zouks have undergone a name change for the upcoming Caribbean Premier League (CPL) season, with the franchise now rebranded St Lucia Stars.


Franchise owner Jay Pandya, whose Philadelphia-based Royal Sports Club purchased the Castries-based outfit last October, said the new name would reflect all the characteristics of the idyllic Caribbean country.


"We wanted the identity to represent St Lucia, and anyone who supports the team associates with the traits of being St Lucian," Pandya said.


The new logo of the franchise has been designed to reflect "a new, bold and vibrant identity" and is comprised of three different elements: the iconic Piton mountains, the colours of the St Lucia flag, and the cheer of the St Lucian people.


Captain Darren Sammy said St Lucia Stars will be aiming in the upcoming season to reflect all the changes embodied in the franchise name.


"We definitely want to live up to what the logo represents and play like stars as we look to win the CPL this season," the former West Indies captain said.


Zouks had one of their best seasons last year when they reached the play-offs for the first time in the four-year history of the competition.


They managed to attract the likes of Australians Mike Hussey and Shane Watson, along with South African David Miller, and proved one of the more entertaining sides.


The competition this year runs from August 1 to September 9.

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