Expedia reports increased travel demand for Jamaica

Expedia reports increased travel demand for Jamaica

Wednesday, May 18, 2016

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ONLINE travel agency Expedia Group says travel demand to Jamaica on all its sites grew nearly 20 per cent in 2015 when compared to the previous year.

The group says package bookings — transactions that combine components like flights and hotel — accounted for the increase.

Port Antonio, Portland’s capital, leads the way among local destinations that saw "noteworthy" growth with a 75 per cent increase, followed by the South Coast with 60 per cent, and Ocho Rios with an increase of more than 30 per cent.

New data from the Expedia Group also indicated that the United States remained the key feeder market for Jamaica with a reported growth of nearly 25 per cent in 2015 year over year. Canada and the United Kingdom are other key markets for Jamaica, growing at nearly 15 per cent and nearly 35 per cent respectively as well during the same time frame.

"Expedia continues to support Jamaica’s growth with its local presence and its constant rollout of effective solutions like the Expedia PartnerCentral App. As properties continue to benefit from the company’s wide-range of tools, technology and expertise, we continue to build relationships with hotel partners who see the benefit of Expedia," said Demetrius Canton, Expedia Group’s director of lodging partner services for the Caribbean.

He said attending the recently held Jamaica Product Exchange (JAPEX), from April 29 to May 1, and "and meeting with industry leaders and valued partners provides our market management team with the opportunity to enhance our relationships in the region and further identify the priorities and needs of our partners."

JAPEX, Jamaica’s premier tourism trade event, was held at the Montego Bay Convention Centre in St James.

Throughout the three-day conference, Expedia executives shared the latest news, including the recent rollout of Expedia PartnerCentral Conversations, information on innovative marketing tools and recommendations on how hotel partners can take advantage of Expedia’s mobile technologies, tools and market intelligence to achieve increased visibility and incremental demand for their properties.

"Expedia seeks to continue to add more properties to its portfolio in 2016 and to support tourism growth in Jamaica and the Caribbean region. By working with the Expedia group, hotels in Jamaica gain exposure to the more than 200 websites in more than 75 countries worldwide in 35 languages, in addition to a myriad of mobile sites and apps, from brands such as Expedia, Hotels.com, Travelocity, Orbitz, Hotwire, Egencia, Expedia Affiliate Network and others," the group said.

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