Cable and Wireless Jamaica president and CEO Rodney Davis speaks to journalists at a news conference called by the telecommunications giant in Kingston yesterday. To his immediate left is Sean Bryan, chief operating officer of C&WJ, and at right is Stephane Lecuyer, C&WJ's vice-president, marketing and communications. (Photo: Michael Gordon)

Cable & Wireless Jamaica (C&WJ) yesterday announced that its top executives and senior managers will, over the next six months, visit communities across the island to listen to Jamaicans in an effort to re-energising the company's fixed line voice service.

"This undertaking is as novel as it is bold, but it underscores a commitment I have been giving to customers since my first day on the job," C&WJ president and CEO Rodney Davis told journalists at a news conference in Kingston. "We will do things differently. We will continually listen to our customers and respond to their needs."

In addition to face-to-face community interaction between the C&WJ executives and citizens, existing and potential C&WJ fixed line customers will be afforded opportunities for making their voices heard through e-mail, voice messaging and mail-ins.

"We are getting ready to start a major thrust in meeting demand for fixed voice and broadband services using a range of technologies," said Davis, "but we need to ensure that the solutions deployed are tailored to customers' expressed needs."

The campaign, titled 'Listening to the People', involves four town meetings being held in the first phase in Montego Bay, Spanish Town, May Pen and Savanna-la-Mar towards the end of April into early May.

"Our business is not merely about the roll out of technologies, but using these technologies to deliver services that people tell us they need," Davis added. "As the programme unfolds, customers will see and hear us in their communities listening and responding as we break the barriers to communication in every respect."

Yesterday, C&WJ said that approximately 67 per cent of all households are currently passed by its fixed line network.

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