Local media deny black culture — Emprezz

Monday, April 16, 2018

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Founder and executive producer of youth-centric talk show Talk Up Yout, Emprezz Golding is arguing that there is a denial of black culture across the local media landscape and called on student journalists to make the change.

“Even though we may be physically black, I don't think we tell enough of our black stories,” Golding said. “There is evidence of disconnection within the media. Most of the international stories are mainly about countries like the United States and England and we never look on Africa and the continent.”

She was speaking Wednesday during Northern Caribbean University's Week of Excellence symposium, put on by the Department of Communication Studies.

Golding told the journalists in training that they should begin to question their roles in media and start early to realise their values by telling their own black stories to promote change, impact lives, and provide economic development.

“We don't have to tell the same news and images as everybody else,” she argued, adding that “each individual in the media industry has the power to create change.”

In making the change, she listed certain rules by which the communicator's life should be guided. These she referred to as 10 routine commandments:

• Thou shalt focus on a mission.

• Thou shalt risk failure.

• Thou shalt turn a profit

• Thou shalt execute [thy] dream

• Thou shalt listen to your gut.

• Thou shalt be on time or and never ever [be] late.

• Thou shalt strive for excellence.

• Thou shalt never stop learning.

• Thou shalt do good.

• Thou shalt think big.

Wednesday's symposium was among a week of activities under the theme 'Celebrating Media Excellence in a Global Environment'. The other events included church services, a community town hall meeting, and exhibitions of student productions. the Week of Excellence will culminate with the Lignum Vitae Film Festival next Sunday, April 22, on the school grounds, starting at 5:00 pm.

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