Business

Registration open for National's Jamaican Made Christmas

Monday, September 18, 2017

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National Baking Company says registration is now open for this year's staging of A Jamaican Made Christmas, the event designed to help small and medium-sized businesses get exposure, sales, and eventually get to the stage of exporting their products overseas.

Interested businesses are invited to visit National Baking Company's Facebook page to complete the registration form. Registration ends on October 6, the company advised in a news release.

The brainchild of National Baking Company Chairman Gary “Butch” Hendrickson, the event is scheduled for November 26 and 27 at the Jamaica Pegasus hotel in New Kingston.

“This is the third staging of A Jamaican Made Christmas and every year we see not only more businesses participating, but more shoppers as well,” the release quotes Hendrickson. “The aim of this event remains the same as when we started — to give small businesses the opportunity to build and get exposure. We understand the problems faced by small, local manufacturers and this is just National's way of lending support.”

The event has been lauded as an excellent platform for small manufacturing businesses to reach a larger audience than their resources may otherwise allow. It also serves to introduce Jamaicans to Jamaican businesses.

Last year the almost 70 small businesses on display recorded over $9 million in sales, with near 2,000 eager shoppers visiting their booths over the two days.

Due to Hendrickson's desire to see growth in the local manufacturing industry, as well as to accommodate as many new businesses as possible, manufacturers who participated in the last two stagings will not be allowed to exhibit this year.

“We want to support as many businesses as we possibly can. Exhibitors over the past two years have said that one of the greatest benefits of this event is the level of exposure and connections that they are able to make, and we want other new businesses to benefit from this as well,” Hendrickson said.

“With Christmas right around the corner, we thought it would be worthwhile to once more showcase some of the very creative and talented manufacturers that we have right here in Jamaica and encourage Jamaicans to buy Jamaican products for their Christmas gifts.”

While exhibitors will not be charged to participate, they will be required to pay a deposit which will be fully refunded once they show up for both days of the event and abide by the event's rules.

“We want to ensure that the businesses take advantage of the opportunity that they are given. If they show up both days, the deposit will be fully refunded. If not, it will be donated to charity,” Hendrickson explained.

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