Rise Life seeks to end underage gambling

Rise Life seeks to end underage gambling

Eleven-year-old wins Jingle Competition

Sunday, April 14, 2019

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Looking at his small frame, it would be hard to believe that he is an 11-year-old Grade Five student.

But when Malique Brown of the Holy Family Primary and Infant School took the microphone to perform his winning jingle, warning his peers to stay away from the ills of underage gambling, his maturity was evident, held recently, was the annual awards ceremony for the Underage Gambling Prevention All Island Jingle Competition facilitated by RISE Life Management Services in collaboration with the Ministry of Education and sponsored by the Betting Gaming and Lotteries Commission (BGLC) and Supreme Ventures Limited.

The theme for this year's competition was “Underage Gambling Will Lead to Disaster; Focus on Education and Be Your Own Master.”

When Malique performed his winning entry at the awards ceremony, his lyrics drew cheers from the audience:

“...It no good fi you brain,

Little boy stay inna u lane

Gwaan a school

And learn something

So when u get big u can

Earn something, yea.

Dat a no fi u little boy,

Don't mek gambling steal yu joy ...”

Malique was presented with a trophy and a cash prize of $50,000. Placing second with a cash prize of $30,000, was Jevaughn Jackson and Ackeem Johnson, both of Gaynstead High School and tying for third place was Vernando Bailey of Ferncourt High School, winning $20,000 and Mount Peto Primary also winning $20,000.

In lauding the work of RISE, Vitus Evans, executive director, BGLC, said his organisation remained committed to supporting them, which was evidenced by the financial contributions which BGLC continue to make each year and the close working relationship maintained between them, especially in regard to implementing the Responsible Gaming Code of Conduct, a condition of license for all gaming operators.

“The battle against underage gambling can only be successfully fought with the joint forces of all adults who come into contact with and influence our youth - parents, teachers and guidance counsellors, extended family members, social support teams, health service workers, the police and others,” said the BGLC executive director.

Evans used the opportunity to report that BGLC will be introducing new and more distinctive signage that must be displayed in all gaming establishments as required by the conditions of License to very clearly reinforce the message about underage gambling.

Gail Abrahams, VP, Marketing Communication and Sponsorship, Supreme Ventures Limited, applauded all the participants for their creativity, and becoming ambassadors to spread the message of Responsible Gaming, especially those that speak to underage gaming.

“Responsible Gaming has always been a focus of SVL, we were the first corporate sponsors to support RISE life Management Services. Our partnership spans some seven years and we intend to continue for years to come,” said Abrahams.

The competition was open to all school age groups, but not beyond the secondary level, and entrants had to be currently attending school. The entries, each no longer than 30 seconds, were judged on quality of lyrics (how it puts across the message); composition and overall execution. The top placing jingles will be professionally produced for airplay.

RISE Life Executive Director Sonita Abrahams said that her organisation was pleased to see the growth in awareness of the dangers of underage gambling among youths and the wider society.

“We're excited to be presenting these awards, again in collaboration with the Betting Gaming and Lotteries Commission (BGLC); Supreme Ventures Limited and the Ministry of Education. Through this competition, we aim to match the unprecedented growth in the promotion of gambling and gaming nationally with the requisite support services to help the nation's youth make good decisions, especially as it relates to staying away from underage gambling,” she added.

The Underage Gambling Prevention All Island Jingle Competition seeks to reduce, if not eliminate, underage gambling by creating a greater level of awareness about the consequences of underage gambling among our youth and other important stakeholders in the business of youth development.

RISE Life Management Services operates the only Gambling Prevention, Treatment, Research and Responsible Gaming Programme in the Caribbean.

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