Sandals wins big in Canada

Tuesday, November 21, 2017

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SANDALS Resorts has once again come out on top in Canada's travel awards.

“The company continued its award-winning ways by claiming the 2017 Agents' Choice Awards for favourite Responsible Travel Company and favourite All-Inclusive Hotel Brand, an award it has consistently received since its inception 18 years ago,” a Sandals release said yesterday.

The awards were presented by David McClung, president of Baxter Travel Media, during last week's mission by a Sandals Resorts International team, led by Chairman Gordon “Butch” Stewart, to promote the Caribbean as the destination of choice in the resort's Overdrive Unveiling Tour to a combined audience of nearly 750 Canadian travel agents in the cities of Toronto and Montreal.

Expressing gratitude for both the award and the tireless work of the travel agents who support Sandals, the company's chairman said: “This is a beautiful award … we love Canada, we love the travel agents, they're our backbone. Thank you!”

At the same time, Gary Sadler, senior vice-president of sales for Unique Vacations Inc, told the Toronto gathering that, “The goal is really to thank the travel agents in Canada for all the work they do to make Sandals and Beaches resorts such a strong company.

“With the help of travel agents, we'll always be successful. We're telling you about the new updates that we have for our products, all the brand new things that are coming on stream, but a key to it is that our chairman is present, our CEO is present, and they're here to send a very simple, strong, plain message that the travel agents in Canada are extremely important to us and the Caribbean is ready to welcome our mutual clients.”

Meanwhile, Adam Stewart, CEO and deputy chairman of Sandals, added: “We've had this desire to outperform our best work. Sandals is not in competition with some of the other all-inclusives out there; Sandals is actually in competition with itself, with its last project, with what it did before.

“… Then as you elevate the bar in the new hotel, you've got to go back in the existing hotels and make them better,” said the younger Stewart.

The Sandals CEO, at the same time, confirmed to industry personnel and agents that the luxury all-included vacation provider has officially signed a deal with Trinidad and Tobago to simultaneously build a Sandals and a Beaches resort there.

The showcase in Toronto on November 15 marked the 18th stop on the Overdrive tour and was followed two days later by the show in Montreal. The tour comes to an end on December 6 with Milwaukee and Chicago in the United States being the last scheduled stops.

Joining the Unveiling Tours in Canada were representatives from Caribbean tourism boards, including Jamaica, Antigua, Grenada, Turks and Caicos, and Saint Lucia.

The tour has seen nearly 50 executive team members from Sandals and Beaches properties across the Caribbean and representatives from all of its destinations travel to more than 19 cities in Canada and the United States, to date, to present travel agents with an exciting showcase of the company's latest products and developments across the region, including the reopening of Sandals Grande Antigua, slated for December 17, and the new Sandals Royal Barbados, set to debut on December 20. Also on display was the planned reopening of Beaches Turks and Caicos — which is set to reopen its doors on December 14 — the upcoming debut of Over the Water Suites at Sandals South Coast, and the new wedding options available at Sandals and Beaches.

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