Tourism Ministry hits ground running after Thomas Cook collapse

Thursday, September 26, 2019

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TOURISM Minister Edmund Bartlett says he is confident that Jamaica will be able to mitigate any potential fallout from the collapse of United Kingdom (UK)-based mega tour operator, Thomas Cook.

He said the immediate impact of the company's folding will see Jamaica losing up to half of the 1,800 passengers who were booked to arrive on rotation flights from Manchester, England, between September 23 and October 31.

Additionally, he said the overall impact could potentially see Jamaica lose just over US$10 million in earnings from a fallout in flight bookings of between 10,000 and 11,000 passengers.

Speaking at a media briefing in Kingston on Tuesday, Bartlett said that the Government, through the ministry, is moving to cauterise any potential repercussions to another 20 flights out of Europe's Nordic region, which incorporates countries such as Denmark, Finland, Iceland, Norway, and Sweden.

He advised that Tourism Director Donovan White has been in touch with overseas tour operators and airlines with which Jamaica has forged strong relationships, to explore the most effective solutions.

“As a matter of fact, he (Donovan White) is in London now… making contact with other partners such as TUI… and to make sure that Condor [Airlines] is going to fly and that they are not going to [experience a] fallout, even though they are connected with Thomas Cooke,” Bartlett said.

The minister said based on the interventions being pursued, “we believe we will be fairly well protected for the other rotations that would have come through [Thomas Cooke]”.

“The good news for us, really, is that we have that resilience in terms of the outreach of our marketing activities. We think we will be able to recover, perhaps, half of those 1,800 passengers… based on rebookings and other airlines coming in to pick up the slack… and to work with some of our other partners [to protect the other rotations],” he added.

Bartlett, who is slated to fly to London to join White and other tourism officials for the Jamaica Travel Market from September 24 to 26, indicated that “when we [return] we will be able to give a fuller report in terms of the extent to which we have been able to cover ourselves and protect our market for the winter and beyond”.

— JIS


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