UTech student wows audience with avant garde designs

Observer West reporter

Thursday, March 15, 2018

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MONTEGO BAY, St James — Patrons who turned up for Maxwell Royalty's Spring Tea Party and Fashion Show at the Montego Bay River Gardens, Portobello, St James, Saturday night, were wowed by the creativity of designer Saffron Maxwell, a University of Technology, Jamaica (UTech) student.

The fledgling designer caught the attention of patrons with her avant garde designs, modelled by young St James models at the scenic venue.

Highlights of the displays were women clothing manufactured from materials such as: newspaper, tissue paper drizzled with gold, garbage bags, latex gloves, egg trays, and a romper made from flower petals.

Maxwell has been creating waves since she began her journey as a designer four years ago.

Maxwell, a St James native who is studying apparel design production and management at UTech, says she was first motivated to become a designer while attending Herbert Morrison Technical High School in Montego Bay.

“It all started out with art. I loved drawing and painting and I became very fond of drawing fashion croquis. One day for a fashion show on Jamaica Day at school, my art teacher asked me to participate and create two outfits out of unconventional materials. That is what got me interested and made me decide to become a designer. I love the fact that fashion can become a living work of art,” said Maxwell, who also studied at Piper High School in Lauderhill, Florida, where she won the Student of the Year award for art.

Maxwell, who listed international designers Alexander McQueen and Elie Saab as her role models, is aspiring to establish her brand on the international market.

“My ultimate goal is to have an internationally established brand and be the best at my craft…that is what I am aiming for and how I hope to reach far in designing. I have an open mind towards that because the sky is the limit and there are endless outcomes of how far I can reach,” Maxwell told the Jamaica Observer West.

Although the evening belonged to Maxwell, during the interlude gospel singer, Sister Sasha kept the patrons on their feet with a soul- stirring performance. During her set she reeled off songs such as Pre Life, Nothing No Sweet Like, Amazing Grace, Wings of a Dove and her rendition of the late reggae king Bob Marley's Redemption Song.

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