Western News

Western-based promoter Warren Clarke looks to expand party brand

Thursday, December 13, 2018

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MONTEGO BAY, St James — Buoyed by the success of a second staging of Cabana Beach Daze this year, western Jamaica-based promoter Warren Clarke of Hundred Promotions is pleased with the progress of the party and upbeat about the development of the brand into an internationally recognised one.

“We had the third staging of Cabana Beach Daze in May of this year at Blue Waters Beach Club in Falmouth and we followed that by another successful staging at Pearly Beach in Ocho Rios in November, and already we are looking to grow the brand even more with possible stagings in Kingston and ultimately in the US and Canada,” Clarke stated.

Clarke also spoke of the possibilities of contributing to the development of the tourism product.

“Generally, the flow of highly recognisable party brands is that they are developed outside of the west (western Jamaica) and then come into the west as part of their growth. We are turning the tide and building out from the west. We are already seeing visitors coming to the party. I want to build the brand for it to become endorsed by the Jamaica Tourist Board and become part of the Sports and Entertainment Network initiative under the Ministry of Tourism,” Clarke added.

“Ocho Rios welcomed us in a big way, and we are cognisant that its location is ideal and strategic when building a party brand. It bridges the east and west; therefore, you get the best of both worlds,” said Clarke, adding, “I'm looking for more western based-promoters to follow suit as we have great events in the west and if packaged properly, we can really attract even more visitors, both local and international.”

And stressing the importance of sponsorship and corporate entities coming on board in support of more events, Clarke said Hundred Promotions is aggressively seeking more sponsors.

“We are actively seeking more sponsors as it's not easy without the support of sponsors growing with the event. Recently we had the support of Grace Foods through their brand 876 Spring Water, Elite Conceptz & Solutionz, and we also had support from Lucozade,” he noted.

“I want to thank them for coming on board and, in the same breath let others know we are open for negotiations to see how best we can partner.”

Clarke told the Jamaica Observer West that “in just our third year, we have already caught the interest of celebrities as well as hundreds of patrons“.

“Sizzla Kalongi and Shenseea partied with us already, and at our most recent staging Konshens was among the patrons,” he noted.

He emphasised that Falmouth will always be home for Cabana Beach Daze.”

The first staging for 2019 is set for May 19 at Blue Waters Beach Club in Falmouth, and this will be followed by another set for November 24 at Pearly Beach in Ocho Rios.

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