AN executive of the Sandals/ATL Group, sponsors of the 2012-13 St James Football Association's Senior League, has expressed satisfaction with the recently concluded league and has indicated that the company will continue to partner with the association throughout the football season.
"We are satisfied with how the league was run and we are looking forward to conversations with the St James Football Association," said Dennis Waite, the regional information and technology manager at Sandals Resorts International, who was speaking at the association's senior league awards ceremony last Friday at Sandals Carlyle in Montego Bay.
"We were really very happy that there was nothing that happened on the field of play that the referees couldn't handle," he added.
Last season, the St James FA reintroduced double-headers on Friday nights, and Waite said he sees great potential for the venture.
"We also think the Friday night football is a product that has the potential to be a hit, as more and more football fans become aware of it, and we look forward to the massive crowds that have been missing from the landscape of St James football for far too long," he argued.
He emphasised that his company's sponsorship has resulted in a slew of benefits, pointing out that "many of them intangible...the positives of football extend far beyond the field of play, it touches communities, it touches homes, it touches the lives of the players many of whom don't have a father or mother".
He also echoed the calls by Jamaica Football Federation boss Captain Burrell, who was the guest speaker at the ceremony, and Western Confederation chairman Linell McLean, who both called for more corporate bodies in western Jamaica to get involved in sponsoring football in the region.
The St James Football Association Senior League was won by Montego Bay Boys and Girls Club, who beat North Gully Ambassadors in the finals. The win earned the club the first prize of $150,000 and promotion to the Western Confederation Super League this season.
Their captain and midfielder Kalusha Kotes was named the Most Valuable Player, while Androcle Poyser of fourth --placed Little Miami, won the award for the top scorer. Boys Club's Easton Adams was the winning coach, while former two -- time Premier League champions Violet Kickers won the award for Fair Play.