Ken Gordon ‘gets it write’ at CARIMAC lecture
Trinidadian media magnate Kenneth Gordon delivered a riveting and insightful lecture at the Caribbean Institute of Media and Communication (CARIMAC) at The University of the West Indies, Western Jamaica Campus’ annual public lecture last week.
The event was held under the theme “Get It Together: The Role of Media In Caribbean Integration”.
Gordon said, “The logic of working together must continue, as unlike 1961 when the federal experiment was politically driven, now the links are being driven between Caribbean people and their organisations.”
Chaired by President of the Western Jamaica Media Association, Janet Silvera, the lecture was was also the avenue through which the book A Guide to One Caribbean was launched.
The book contains information on 16 English-speaking Caribbean countries and includes national symbols, language and geographic location.
A download of the entire book compiled by the final year Communication Analysis and Planning (CAP) class at UWI is available on the school’s online news page at wjcinsider.wordpress.com.
Gordon stressed the need for media personnel to do their job professionally, noting that the media offer tremendous opportunities to people to prepare for almost any other job. “…Because if you intend to work in the media, you have to be informed and the only way to be informed is by reading and researching,” he argued.
“Being in the media is understanding that you cannot bluff when the microphone is in front of you, and you cannot compromise when issues of integrity arise — you have to play it straight.”
CARIMAC, which started in 1974, is the leading academic institution devoted to media and communication research, teaching and training in the English-speaking Caribbean, and is currently directed by Professor Hopeton Dunn. The organisation has two locations — one at the Mona Campus in Kingston and at the Western Jamaica Campus in Montego Bay.