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Moneague College students design business concepts

Sunday, February 23, 2014    

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IT was a wow moment for people at the Moneague College in St Ann recently, when business and tourism students from its Moneague, Port Maria and Linstead campuses unveiled the businesses that they have started as part of their course work.

The businesses could last long beyond the students' college lives, based on the concepts they came up with, and some students are already looking to have their own businesses after college.

Eleven businesses, ranging from manufacturing to information technology, were created by the students. Among the manufacturing companies was the Golden Tropical Delight out of St Mary, which wowed those attending the launch of the Moneague College Entrepreneurship programme at its St Ann campus.

From the banana parish, the Golden Tropical Delight's business concept was centred on the banana. Banana jams, syrups, candies, punches and shoe brushes were among the innovative products presented by the students in their business.

The apple banana from St Mary is used in many of the products, CEO of the company Tiffany Taylor said.

"We notice that most of the syrups on the market today are just made from artificial flavouring and a lot of sugar. So we say the banana itself is very sweet so what can we do for persons out there who are looking for a healthy way. So we used the banana and less sugar," Taylor explained.

"It gives us that sweet taste just the same and the banana flavour is very different on the market," she said.

The group went beyond the norm and made a mixture of banana and plantain chips - the banana plantain chips.

Nothing is to be wasted, and so the group also came up with ideas for the banana plant.

"We went as far as making a car seat cushion from it, and it's very comfortable," she said.

The student group went as far as making shoe brushes from the banana.

"So far we have broken even in terms of what we have put in and the profit," Taylor said, adding that so far, the business has been going well.

She said that the student group is looking to continue business beyond their course work.

"We see where the market is feasible for the products; we know that persons especially in the Diaspora really love authentic Jamaican products," she added.

Ingrid Salmon-Williams, coordinator of the programme at the Moneague College said that the programme was a requirement of the CCCJ, undertaken by Business Administration and Tourism and Hospitality students.

"In this programme the students would come up with a business idea and launch this idea and run a business," she explained.

This is usually done in one semester. Although students do this to earn a grade, the educator said that the students have gone above and beyond what is expected, presenting brilliant business concepts over the years.

"Every year the students surprise us; they have come up with some great ideas," Salmon-Williams said.

Among the businesses started by the students are the BNatural Company Limited, a natural punch making company out of Linstead; Carib Delight, a restaurant providing Caribbean cuisines operated on the Moneague College St Ann campus; tour company Crystal Sapphire Tours; G4 Entertainment and Promotion; Icandy Collection Company, which sells swimwear; Jamdung Sinting Company which sells Jamaican products; Kiddies Inc Corporation; Phoenix Design and Accessories; Ripple Effect Technologies and Simflexion Manufacture company.

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