WESTERN PROFILE: Five Questions for Lloyd Mullings
Nature-yzer is one of Montego Bay's most renowned vegetarian restaurants in the resort city.
The eatery, which serves sumptuous dishes prepared from tofu, veggie chunks, broad beans, red peas, vegetables, as well as natural fruit juices, was established by Lloyd Mullings in March 2003 along Church Street in Montego Bay.
The enterprise got off the ground after Mullings, a vegetarian, started to cook 'ital food' for a group of friends and himself.
This gave Mullings, who was CEO of Brown Sugar Record Label, the impetus to launch fully into preparing meals for sale, after sales of vinyl records plummeted with the advent of CDs.
The Brown Sugar label had blossomed after the release of Across The Border, a counteraction to Pinchers Enemy On the Border Line. This followed releases by Sugar Minnott, Frankie Paul, Major Lloyd, Mickey Melody, Johnny Osbourne, ET Webster, Spanner Bonner and Richie Spice, among others.
Mullings recounted that he first dabbled in the music business when he produced his sibling, Jah Wise, from his native Bounty Hall community in Trelawny and Commissioner D from Flanker, St James.
OBS WEST: What is your biggest challenge in the restaurant business?
LM: First and foremost, because we only serve fresh food, rain or shine I have to travel regularly to the market to purchase fresh ground provisions. Also, the utility bills are very overbearing.
OBS WEST: How do you manage to survive under these harsh economic conditions?
LM: I work with my customers.
OBS WEST: Do you plan to expand the business?
OBS WEST: What would you say to persons who desire to set up a similar business?
LM: I would say to them that they have to love the business of cooking. You cannot be in the business for the profit alone.
OBS WEST: What would you say is the main driving force behind the business?
LM: The pleasure of satisfying the appetite of vegetarians and other persons, with well prepared nutritious vegetable meals.