Naomi Garrick's Naomi Garrick's PR Chick's Guide PR C

Friday, March 09, 2018

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It was a melting pot of love and support on Wednesday evening as Garrick Communications Ltd CEO Naomi Garrick was officially inducted as one of Jamaica's newest authors. Her book PR Chick's Guide: 8 Steps to Building Your Personal Brand is the culmination of over 15 years of service to the public relations and marketing industry packaged in a self-help workbook and mini-guide book.

The launch event was emceed by media personality Terri-Karelle Reid, with an introduction from Jamaica Observer Senior Associate Editor, Lifestyle and Social Content Novia McDonald-Whyte. In keeping with the theme of the book, McDonald-Whyte spoke about the importance of brands and the need for excellence to be the only acceptable standard. A long-time colleague of and mentor to Garrick, McDonald-Whyte heaped praises on the woman who she not only taught at the University of Technology (UTech), but who has herself embodied a standard of excellence in the creation and execution of her brand.

Garrick credited her journey to PR Chick's Guide, which started in December of last year, to the influence of action coach Marcia Woon Choy during one of Scotiabank's Vision Achievement seminars. She was inspired by Woon Choy's advice to “use your knowledge and experience to create another revenue stream by putting in the effort one time and then benefiting from the rewards”. She recalled the immediate call to action she felt and was moved, the next morning, to announce to her team her intentions to write PR Chick's Guide. After toggling with the content of the first series, to be called PR Chick's Guide to Storytelling, she remembers being halted by writers' block. It wasn't until December, whilst reading something about adding value and helping others with one's expertise that it came to her to write about personal branding. And so the book was born.

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