Thrifting For A Cause

Saturday, December 30, 2017

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The rustic ambiance of the Treehouse at Kingston's Hope Zoo and Botanical Gardens was the perfect setting for the first annual instalment of New Wave Ja's Celebrity Closet. New Wave Ja was created out of co-owners Jason Panton and Jamaican reggae artiste Protoje's desire to create a platform for local emerging artistes to showcase their craft. Lindsey Lodenquai, brand manager, identified this as an opportunity to use the platform to give back, and so the Celebrity Closet branch of New Wave Ja was born.

Despite being in its first year, the support the team received has been tremendous. In keeping with the theme of the event, “thrifting for a cause”, several local celebrities and social media influencers have donated from their own “closets” trendy male and female pieces to be sold at bargain prices at the event.

Of course this wouldn't be a New Wave Ja event without the presence of local talent. In addition to bargain clothes hand-picked and donated by some of Jamaica's most popular talents, patrons were treated to Christmas shopping made easy. There was no shortage of beauty products, art, accessories and clothes from brands including, but not limited to, Shoan's Collections, Club Diamonds Co, Bresheh and The Street Supply Company. In addition to those clothing companies, guests could buy accessories and Jamaican-made products from Timber Wear Inc (handcrafted sunglasses), Lavonne Sunwear, Ngozi Sweet Blessings (candles, body butters and organic soap) and Paradise Child (all-natural skincare brand).

The event was teeming with men and women eager to find the best pieces for the best prices. Saturday Social shares more scoop on Celebrity Closet and how you can get involved.

— Tori Tulloch

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