We continue our TSO crawl with style influencer Kristia Franklin and 11 of her besties on Constant Spring Road. The key to a successful TSO is forward planning, and this group of friends have their TSO drill down to a science. “TSO is about stretching the dollar,” says Franklin, “and purchasing items that prior to the five-hour sale would have been out of our reach.
“TSO is an economic stimulus,” she continues, “and retailers are encouraged to slash their prices up to 70%. Those who do, truly benefit and are forced to restock.”
After all, who wants to go shopping and see the same things on every single visit?
Two outlets which have done well since the inception of Fashion's Night Out (now TSO) are Lee's Fifth Avenue and Collectibles shoe store. Why? Because their discounts are deep. Franklin and her besties have made mental notes of their WANTS and are eager to shop non-stop for the full five hours.
They look forward to seeing you and exchanging style notes.
Don't forget your NCB card, and look out for human mannequins clad in stylish blue outfits who will be in the store- front displays at select NCB Merchants.