Magnum Big 20 celebrations go islandwide

Magnum Big 20 celebrations go islandwide

Friday, October 18, 2019

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Event promoters and consumers are targets for the Magnum Big 20 Celebrations, which kicked off Wednesday evening with a media launch at Mas Camp in Kingston.

Magnum Tonic Wine is celebrating its 20th anniversary and the Big 20 is part of plans to commemorate the milestone.

“We are targeting our promoters of events. We need our promoters of events because they are the ones hosting these events across the island and they are selling Magnum and endorsing the brand,” said Telecia Lindo Johnson, marketing manager of J Wray & Nephew Limited in an interview with the Jamaica Observer.

She added that promoters can tap into and upload a video of themselves, stating why Magnum should sponsor their event for Christmas. The videos with most votes will win.

Twenty winners will receive $500,000 each from Magnum Tonic Wine for their event. There will be one winner from each parish and an additional six from overall entrants; promotion ends October 31 while voting closes November 11.

There will be three Town Square parties at venues to be announced. They will feature Magnum's new brand ambassadors, Spice and Ding Dong. At each party, 20 consumers will have the chance to win $400,000.

The launch featured performances from Spice, Ding Dong and Dance Xpressions. The latter took guests on a journey through popular dance moves.

Lindo Johnson explained why Spice was selected as brand ambassador.

“When you think Spice, you think dancehall, right? And dancehall is Jamaica's culture. Spice has really embodied her brand not just in Jamaica but also across the world. She's hot and happening right now,” she said.

Spice also spoke about the significance of her association with the company.

“It signifies who I am and I believe that I am Magnum and Magnum is me. I am dancehall and Magnum is dancehall. It signifies me and my brand and both of us are celebrating 20 years,” said Spice, who was crowned Queen of Stage.

Ding Dong was crowned King of Dance.

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