Reggae Sumfest gets title sponsor

Friday, December 07, 2018

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Joe Bogdanovich, chairman of Downsound Entertainment (DSE) and Reggae Sumfest, has signed a deal with Caribbean Airlines, naming it presenting sponsor for Reggae Sumfest 2019.

“We are very excited about this partnership,” said Mr Bogdanovich. “Reggae Sumfest as a leading Jamaican brand is proud to form this alliance with Caribbean Airlines which is not only the leading Caribbean airline, but also partly Jamaican owned. It is fitting that we combine our strengths and resources to bring more success to the tourism industry and at the same time create first-class entertainment experiences for our shared customers. This deal is the beginning of what will be a substantial and significant relationship.”

The deal was signed on November 27 at a reception hosted by the airline at the Spanish Court Worthington.

Garvin Medera, CEO of Caribbean Airlines made the announcement during his presentation at the event which was attended by corporate leaders, executive travelers, frequent fliers, top travel industry partners, government officials, and other specially invited guests.

The 2019 relationship between Caribbean Airlines and Reggae Sumfest is expected to be the start of a long-term association with the festival, beginning with at least two years.

“We're in it for the long haul,” said Bogdanovich. “We believe that Downsound Entertainment has what it takes to support Caribbean Airlines in their continued thrust to engage with the Jamaican public, and so we look forward to a true partnership even outside of Reggae Sumfest.”

Reggae Sumfest 2019 is slated for July 14 to 20, 2019 at Catherine Hall, Montego Bay. The festival will bring one full week of events including, Inspire Awards, Beach Party, Street Dance, White Party, The Blitz, Sound Clash, Sumfest Symposium, and climaxing with Festival Nights 1 and 2.

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