Music

YardStyle takes a Victory Lap

Friday, May 24, 2019

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Portmore's YardStyle Entertainment prides itself as one of the few production companies that focuses on emerging acts. Their clientele includes Maestro Don, Lady Ali, Raine Seville, Nuklear, Blu Lyon and Ky-Enie.

That policy continues with their latest project, the Victory Lap rhythm, which features newcomers Fully Bad and Rico Tayla, as well as Maestro Don, Blu Lyon and Dexta Daps. A joint effort with Beat Mania and Titan, it is scheduled for release this month.

Paul “JJ Wizzle” Stephenson is a producer, writer and composer with YardStyle Entertainment. He said it is a strategic move by the label to work with fresh talent.

“It's always best to create. You get more mileage working with a new act than you would get with an established act. The biggest thing for any producer is to break an artiste,” Stephenson told the Jamaica Observer.

YardStyle Entertainment comprises Stephenson and business partner Tywann “Rico Tayla” Taylor.

“We have been around since 2016. We were part of BMG, a group of talented producers in Portmore, but we had our differences and persons went their separate ways. This was the birth of YardStyle,” he said.

Among the label's releases are Mash Up Di Place by Vybz Kartel, the Sweet Escape rhythm (with songs by Konshens, Ky-Enie and Raine Seville), Way Dem rhythm (featuring Lady Saw, Capleton and Delly Ranks), and the Bing rhythm.

Stephenson stressed the importance of YardStyle Entertainment being different than the countless labels in dancehall.

“We try to be as professional as possible, trying to emulate what the other genres are doing as close as possible. Everybody else has an industry except dancehall. Dancehall jus' has some hustlers and somebody who jus' a try a thing, so we are trying to create that space,” he explained.

Taylor agreed: “Musically, besides the business, we don't follow what's going on. If you're going to follow what's going on, you're six months behind. Wi always a do suppen which is left field from what's going on now.”

— Kevin Jackson


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