YVAs kicks off today

Observer writer

Friday, February 23, 2018

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THE rebranded Your View Awards (YVAs) kicks off its public events today with the Vibrations music show at Hope Gardens in St Andrew. Parisian reggae, hip hop and soca violinist Mapy will headline the event.

The YVAs, now in its 10th year, will host its staple award ceremony tomorrow at the National Indoor Sports Centre in St Andrew. World of Dance finalists Kinjaz, soca singer Nailah Blackman, Ding Dong, Yanique “Curvy Diva” Barrett, and Shane O are scheduled to perform.

YVAs principal and CEO of An Elegant Affair Karen Clarke said she was excited about the special new merit.

“When we started to do the research on them (Sly and Robbie) and really got to find out the amazing work they have done over the years, we realised they haven't been celebrated as yet and this is the perfect platform to do so — especially with the direction we're headed in,” Clarke told the Jamaica Observer in a previous interview.

'Rhythm Twins' Sly Dunbar and Robbie Shakespeare will be the first recipients of the show's Lifetime Achievement Award.

Alkaline leads the list of nominees for a second-consecutive year with seven nods, three less than last year. He is nominated in categories including Favourite Local Artiste (Male), Favourite Caribbean Artiste, Favourite Dancehall Artiste and Hot Summer Song for Red Eyes.

Other nominees include Spice who secured six nods, and Aidonia and Popcaan who are tied with five each.

Newcomer Yanique “Curvy Diva” Barrett has four nominations. Earning three nods each are Ding Dong, Chronixx, and soca stars Machel Montano and Nailah Blackman.

Florida-based reggae singer and YVAs international ambassador Skip Marley will be presenting at the show.

The YVAs experience will close off with Saphed, an all-inclusive and all-white party — being held at the Jamaica Pegasus on Sunday.

The YVAs, formerly known as the Youth View Awards, is Reggae month-certified.




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