$10-m DYNO slow motion machine enhances Red Stripe Monday Night Football
PHASE 3 Production has invested in excess of $10m to acquire a state-of-the-art DYNO Slow Motion machine to enhance the production of their televised Red Stripe Premier League Monday Night Football programme.
The equipment was first used on Monday, March 10 in the game between Arnett Gardens and Tivoli Gardens in which a highly controversial goal was scored.
Brian St Juste, executive producer at Phase 3, said the investment showed that his organisation is taking video production to another level.
"We are serious about production and serious about investing in Jamaica. It's the only machine of its kind in the entire Caribbean," he pointed out.
This system, known as the DYNO, is built by one of the world's leading equipment manufacturers and suppliers to major broadcasters, Grass Valley Group in California.
"They came to Jamaica to access footage from the game to demonstrate at their booth at the National Association of Broadcasters (NAB) equipment and exhibition trade show in Las Vegas in April," revealed St Juste.
"They could have used the NFL or the NBA. It's not that our footage is better than the NFL, but because it could build the story better for them in the market that are going to target," St Juste explained.
The equipment is built to provide engaging replays and easy to package highlight which will make the work of Phase 3 much easier.
"Basically most sporting events need slow motion. It tells the detail breakdown of how the athletes perform. It gives you that in-depth, detailed look on what is happening in the sport," said St Juste.
"Prior to us getting the DYNO, we used to have individual recorders that would record each camera. So when the producer calls for a replay, you have to play back which camera he asks for. While it works, it wasn't as efficient as it could possibly be.
"So instead of having four different machines recording four cameras, what I have now is one machine recording six cameras. The operator can now play back any camera he wants instantaneously without shifting from machine to machine. It now gives it a more polished look and can play back from different angles very quickly," he continued.
"What it also allows you to do is not just access the six cameras that you have recorded, but you can also build a story around your highlights. You can edit and put your highlights package together. These replays are ready in a second, the minute the director calls for it," he noted.
On April 7-10, 2014, NAB will stage their annual equipment exhibition and trade show. It is the largest equipment show for the TV industry and will have over 150,000 people in attendance.