Sport

Appleton Estate Jamaica Rum stands tall with Tallawahs

Wednesday, July 23, 2014    

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Appleton Estate Jamaica Rum, sponsor of the Jamaica Tallawahs, defending champions of the Caribbean Premier League (CPL), is eyeing another successful season with the cricket franchise team.

The CPL is the region's premier Twenty20 cricket competition, with Jamaica hosting Jamaica Tallawahs games on July 31, August 2, and August 3, against the Antigua Hawksbills, Guyana Amazon Warriors, and Barbados Tridents, respectively.

Speaking about the CPL, Jamaica Tallawahs captain Chris Gayle said:

"I think our chances of winning the tournament again are good. We have a strong team, and we play well together. We are looking forward to all our matches, but we are most excited about playing on our home ground at Sabina and having all our fans coming to support us."

Gayle's sentiments were reiterated by legendary former West Indies fast-bowler Courtney Walsh, who is the Tallawahs' mentor. Walsh said, "The team played well in the first match and showed what we are about. After seeing the other teams in action, I think we have a very good chance to take the trophy again this year."

For the entirety of the 2014 CPL season, Appleton Estate Jamaica Rum has big plans to bridge the gaps between sports and entertainment.

To engage Jamaica Tallawahs fans during their home games, the brand will be executing a number of exciting activities surrounding the competition, with the creation of 'Fan Zones' at the Triple Century Sports Bar & Grill in Kingston, and Pier One in Montego Bay.

"We will be launching several supermarket promotions as part of the company's Make It A Double promotion, with consumers set to benefit from discount deals on purchases of Appleton Estate VX Rum at Hi-Lo, MegaMart, and other select supermarkets," said Cecil Smith, brand manager for Owned Rums at J Wray & Nephew Limited.

"The Jamaica Tallawahs have already begun this season strongly, with Chris Gayle recording the first century in the competition's history against the St Lucia Zouks, and the Tallawahs also defeated the Antigua Hawksbills and the Guyana Amazon Warriors. While the team is currently on the train to success, we need our local CPL fans to start rallying from now through social media and purchasing tickets, to give them a home advantage boost for their games in Jamaica," Smith continued.

In addition to the large crowds that are expected to be in attendance for the Jamaica Tallawahs games at Sabina Park, Appleton Estate Jamaica Rum is ensuring that the cricket team will be supported from multiple angles, with Appleton Estate Tallawahs Cheerleaders and the Appleton Estate Jamaica Rum Party Stand for all matches.

For chances to win tickets to the electrifying world-class cricket match-ups that will be taking place on July 31, August 2, and August 3 at Sabina Park in Kingston, visit Appleton Estate Jamaica Rum on Facebook at www.facebook.com/AppletonEstateJA.

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