Sport

Bolt, Shelly commit to another lap with Digicel

Friday, March 22, 2013    

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DIGICEL has scored an Olympic gold double with the news that it has extended its sponsorship contracts with the fastest man and woman on Earth — Usain Bolt and Shelly-Ann Fraser Pryce — for another four years.

With both athletes continuing to dominate the sprinting world with one sizzling and charismatic performance after another, the newly extended regional contracts — which run to the end of 2016 — will see Bolt and Fraser Pryce representing Digicel in unique and engaging ways which are guaranteed to resonate with customers of all ages.

The Olympic champions have been a part of the Digicel family for some time with the cellphone giant spotting the talent in a young Bolt as far back as 2003, way before he hit the big time. Fraser Pryce was signed up on the back of her stunning gold medal at the 2008 Summer Olympics in Beijing, China. With both athletes representing the Digicel brand flawlessly while continuing to achieve amazing success on the track, they truly are the embodiment of extraordinary and are testament to the power of hard work, dedication and positivity.

Commenting on the new partnership, Bolt was quoted as saying: "I want to thank Digicel for supporting me from the very beginning. That kind of loyalty means a lot. I hope that together with Digicel — and through my own efforts and achievements — I can help inspire people to do extraordinary things in their day-to-day lives."

Fraser Pryce, in her response, said she was "happy to be continuing this journey with Digicel".

"Since joining four years ago I have had the opportunity to be a part of many promotional and community activities — and Digicel in turn has supported me in my career and in my efforts to give back to my community in Waterhouse," she noted.

Brian Finn, group commercial director at Digicel, said renewing the working relationship is a victory for the company. "This is our equivalent of winning an Olympic gold medal. When it comes to two people who embody our brand values... it just doesn't get better than Usain and Shelly-Ann," he said.

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