Sport

Bolt back to basics!

Sprint king returns to 'heartland' for kiddies Xmas treat

Saturday, December 29, 2012    

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USAIN Bolt was back in his hometown of Sherwood Content on Boxing Day, December 26, where he hosted 200 children on the grounds of Piedmont Basic and Waldensia Primary schools.

The sprint king, under his Usain Bolt Foundation banner, partnered with Digicel and KFC to treat the children to a day of fun and frolic.

Bolt, the IAAF Athlete of the Year and Digicel Ambassador, handed out gift packages to the children and worked his way into the crowd, sharing with a wide cross section of those who attended.

The children targeted were aged up to 12 years.

Bolt's two-year-old foundation supports 13 charities in Jamaica and aids numerous events worldwide aimed at enhancing the lives of children, including the Cardiac Surgery Programme at the Bustamante Hospital for Children and five primary and basic schools in Portland.

In explaining the idea behind this year's staging of the treat, Bolt said: "When I was growing up, Christmas was always a good time for me, so I thought to host a treat for the children during this season would be a good idea... it was really good to be on the grounds of my past schools and seeing the smiles on the faces of the children.

"I go home every Christmas to spend time with my family and friends, so I was really happy to be there to share with them," added the back-to-back Olympic double sprint champion.

Digicel's Sponsorship Manager Tahnida Nunes said the company supports the social programmes of their sport ambassador.

"We're always working with our brand ambassadors on their respective charities as we believe wholeheartedly in giving back to our communities. Choosing to host a treat right here in his hometown speaks volumes about Usain as a person, it is clear that he shares a deep love for his community and wants to see it grow and develop," she said.

"We commend Usain and his team on conceptualising the Usain Bolt Foundation and for the work they have been doing through (it) to help those in need," Nunes added.

CEO of the Usain Bolt Foundation, Carole Beckford, said "we are very happy to see the first official treat under the Usain Bolt Foundation come to life".

The gift packages included backpacks with reading and colouring books, crayons, and water bottles. In addition to the gifts, the children were treated to a variety of games, rides and refreshments.

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