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Cari-Med fortifies athletes for Champs

BY HOWARD WALKER Observer staff reporter walkerh@jamaicaobserver.com

Friday, March 12, 2010



CARI-MED, through its nutritional drink, Ensure, yesterday announced a sponsorship package to five schools worth $450,000, as they prepare for the Boys and Girls Athletic Championship later this month.

Calabar, Immaculate, Holmwood, Wolmer's Boys' and Girls' received warm-up shirts and Ensure products at a function held at the Stadium East field.

Allison Dexter, senior product manager, said Cari-Med has been doing this kind of sponsorship for the past six years.

They started with Kingston College and Holmwood, and this year will provide $300,000 worth of products to the schools and $150,000 worth of warm-up shirts.

Said Dexter: "It's not a yesterday thing; Ensure for the past six years decided to look into the proper nutrition of our athletes in order for them to perform better.

"We want to make sure that your nutrition content is up to standard. Everybody thought Ensure was for the old and the sick, but it's actually for the healthy and the energetic and that's where you all come in," noted Dexter.

Meanwhile, coach Michael Carr of Wolmer's Girls' thanked the sponsors and promised to deliver good performances at the meet.

Pete Smith, second vice president of the Calabar Old Boys Association, said they recognised the importance of nutrition for the development of athletes.


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COMMENTS (1)

anthony james
3/13/2010
thanks Cari-med, but u need to show that you are support track and field and not just contibuting to the "Top' Schools. Calabar, Immaculate, Holmwood, Wolmer's Boys' and Girls' are all top track & field schools with powerful alumina. what abut none-traditional teams that are showing great improvement in track & field? what a bout schools like Old Harbour High, Herbert Morrison, Green Island High, Morant Bay High? You need to take a page out of Milo book. Help the none-traditional schools where athlees have to buy there own ruuning shoes and gears.

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