Dwayne Smith fined ten percent of IPL match fee 3:56 PM
Weir easy in Diamond League 200m win 3:45 PM
Braithwaite clocks season’s best in 110m hurdle win 8:40 AM
Randall throws season’s best 8:19 AM
VCB romps NY Diamond League 200m 12:50 PM
Ashmeade wins 100m semi in NY Diamond League 12:50 PM
Sport
Courts, JFF ink $12-m W'Cup deal
Sanjay Myers
Friday, January 18, 2013
COURTS Jamaica Limited yesterday announced a three-year sponsorship package worth $12 million with the Jamaica Football Federation (JFF) that will help the Reggae Boyz in their 2014 World Cup qualification campaign in Brazil.
JFF president captain Horace Burrell, who said the package was a mixture of cash and goods and services, declined to give specifics on the deal, but welcomed Courts' renewed sponsorship.
"We at the JFF are grateful to Courts," he said. "Seeing Courts make this bold step is a true indication of the corporate citizens that they are. The Jamaica Football Federation has not taken this sponsorship for granted."
The furniture and appliance giants first partnered with the Reggae Boyz during the qualifying rounds of the 1998 showpiece in France.
The current deal, which kicked off last October, involves repair and restoration work as well as furnishing the Players' Residence in Norbrook, St Andrew.
Courts, which recently reopened a state-of-the-art outlet on Constant Spring Road, also provided office furnishing for the UWI Mona-located JFF Technical Centre meeting room.
Managing director of Courts, Dennis Harris, said the deal with the JFF brings pride as well as marketing and advertising value to his company.
"This is something that we are proud to do and proud to continue doing, having done so for many many years. It's a partnership that started before our great success in the 1998 World Cup programme... (and) we've been with the JFF during the up-time and the down-time," Harris said.
He said "sponsorship is key", while highlighting football's role in nation-building and economic growth and his company's desire to see a positive turnover on its investment.
Meanwhile, Burrell announced that the national Under-20 men's team, which will compete in CONCACAF Qualifying in Mexico next month, will get the chance to prepare in that country two weeks in advance.
The move, which will be facilitated by the Mexican Government, will allow the team free accommodation and provide practice matches ahead of the tournament.
Asked about the possibility of replacing recently sacked technical director Walter Gama, Burrell said the focus is on the opening final round World Cup qualifying match against Mexico at the Azteca Stadium.
"A new technical director at this time is not a priority. Coach (Theodore) Whitmore and his assistant (Alfredo Montesso) will have to shoulder the responsibility. We need to focus on starting well against Mexico," he said.
POST A COMMENT
HOUSE RULES
1. We welcome reader comments on the top stories of the day. Some comments may be republished on the website or in the newspaper – email addresses will not be published.
2. Please understand that comments are moderated and it is not always possible to publish all that have been submitted. We will, however, try to publish comments that are representative of all received.
3. We ask that comments are civil and free of libellous or hateful material. Also please stick to the topic under discussion.
4. Please do not write in block capitals since this makes your comment hard to read.
5. Please don't use the comments to advertise. However, our advertising department can be more than accommodating if emailed: advertising@jamaicaobserver.com.
6. If readers wish to report offensive comments, suggest a correction or share a story then please email: community@jamaicaobserver.com.
7. Lastly, read our Terms and Conditions and Privacy Policy
Other Stories
Strong Jamaican contingent for today’s Adidas Grand Prix meet
Tappa pleased - Showers praise on Boyz after 0-0 result...
Moncrieffe too much for Holmes
Good, but not good enough for Spurs — AVB
WICB announces Confident Group as team sponsor
Right decision to head home — Tappa
Thompson opens Seafreight National Amateur Golf Champs with a bang
Junior Squash champs shine at Hi-Lyte Tourney
Jamalco on top in Berger Paints Super League netball
UEFA instructor for JFF/Advanced Level II coaching course
Belgium Blockers remain unbeaten
Kingston Bookshop cop One-Day Challenge trophy
PHOTO: Malouda's here for CL Final
Hover Craft to land Lotto Classic
President reports progress on reforming CONCACAF
Timeforarms lands 'Bob' Mayall feature
Sreesanth denies spot-fixing in Indian T20 case
Ramdin says T20s won't hamper WI's chances


