Digicel joins Sturridge in launching foundation in Jamaica

Digicel joins Sturridge in launching foundation in Jamaica

Sanjay Myers

Sunday, June 23, 2013

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MOBILE telecoms giant Digicel joined forces with Liverpool FC forward Daniel Sturridge in the launching of the footballer's charity foundation in Portmore, St Catherine, yesterday.

For the English striker, whose grandparents are Jamaicans, it was the realisation of a dream he long held, and he celebrated the occasion with a Family Fun Day at the Waterford-based Faith Basic School.

Digicel, a major sponsor of the venture, has had a soft spot for sporting and human welfare initiatives since its inception, and according to the company's sponsorship manager Tahnida Nunes, the current link with the former Chelsea FC attacker is an extension of that trend.

"Digicel is very happy to be on board with Daniel Sturridge and his family on this venture for a number of reasons. For one, giving back to our communities and helping them grow and develop is a huge part of our ethos at Digicel, and we continue to do this through our foundation across Jamaica. We are also very happy that through this initiative we can make a direct contribution to the Faith Basic School in the amount of J$500,000," she said.

Sturridge, though injured and hence inactive on the field of play, has been quite busy in his time on the island.

The 23-year-old assured that yesterday's step was the first of many to come.

"Our family has strong links in Jamaica, with both my grandparents being Jamaicans, so it is great to be able to give back to the local community. We hope that the Sturridge Family Foundation Sports Day will encourage local youngsters to play sport. This is the first activity for our foundation in Jamaica and we aim to build on this in the future.

"My granddad and family are all in town to help out at the event and we are all looking forward to it. We are very grateful to Digicel for their support and encouragement," Sturridge said.

Sturridge, who has also played for Manchester City and Bolton Wanderers, is the first Premier League player to have scored on all his club debuts.

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