GraceKennedy extends sponsorship deal with Fraser-Pryce

BY HURBUN WILLIAMS Observer writer

Thursday, October 17, 2013

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GRACEKENNEDY has extended its sponsorship deal with Jamaica's triple World Championship gold medallist Shelly-Ann Fraser-Pryce for another four years to 2017 as GraceKennedy's Brand Ambassador for life.

The announcement was made by GraceKennedy group CEO Don Wehby at a gathering to commend the 'Pocket Rocket' at the company's offices on Harbour Street in Kingston yesterday.

The monetary value attached to the agreement, which will run until 2017, was not disclosed.

Wehby said that the reason his company was proud to be associated with Shelly-Ann and for her to remain with the Group for life is her belief in hard work: "Her humility: her focus and execution: honesty, integrity and trust: respect and consideration. Also putting God first. These are some of the attributes that make this company successful and she possesses them all. And through her devotion and her commitment to work and achieving academic excellence, Shelly-Ann will go down in history as Jamaica's greatest female athlete."

Meanwhile GraceKennedy, who pledged to raise a sum of up to $1,000,000 for Shelly-Ann's Pocket Rocket Foundation that was launched on May 14 saw Michael Ranglin, GraceKennedy Foods CEO, handing over a symbolic cheque for the sum of $686,157.

"The fact that we have pledged up to $1,000,000 goes to show how special the relationship is and how much we value her and the relationship and look forward to its continuation," he said.

Wehby expressed the view that Shelly-Ann was tangibly recognised for her strenuous efforts both on the track and in the wider field of marketing the GraceKennedy brand.

Fraser-Pryce was appreciative of the renewal of her contract and the substantial contribution to her Pocket Rocket Foundation. She expressed the view that this gesture will help to stimulate the conscience of the wider population and inspire civic-minded Jamaicans to come forward and help the less fortunate children in the society in their quest for a good education. The future of the nation depends heavily on an educated population.

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