Jamaica Tallawahs gear up for second round of Appleton

Jamaica Tallawahs gear up for second round of Appleton

Wednesday, May 21, 2014

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APPLETON Estate Rum again planted their premium brand behind the Jamaica Tallawahs ahead of the second staging of the Limacol Caribbean Premier League (CPL) Twenty20 cricket competition.

The excitement of the cricket, the live entertainment and the presence of Appleton's top-notch rums, including Special, VX, Reserve and Extra was part of Sabina Park's successful hosting of matches last season.

Gary Dixon, head of marketing at Appleton's parent company J Wray & Nephew, declined to put a monetary value on the new partnership with 2013 champions, the Tallawahs.

He later told the Jamaica Observer it is "a big investment" for the rum distillery.

"We were here last year in a nice way, but not in a big way. This year what we have done is we have taken our great brand which has over 250 years of heritage and married it with a sport steeped in tradition," Dixon proudly declared during a press briefing at the company's corporate offices in New Kingston on Tuesday.

Dixon said Appleton will have social media interaction and prizes and giveaways. According to Dixon, persons will win tickets to games and a "lucky consumer will win a trip to the final" of the CPL.

He said some of the island's best cheerleaders will be handpicked to perform at games. The company will also "bring excitement to bars and supermarkets".

Michael Hall, recently appointed by the CPL to handle aspects of the tournament's planning and logistics, said organisers
are "delighted" with the "partnership which obviously worked well for both entities last year".

Players in attendance were pacer Andrew Richardson, all-rounder David Bernard and spinners Odean Brown and Nikita Miller.

"We are happy to have them on board. They were with us through last year and now it's good having them as main sponsors and we would like to reward them with playing good cricket, bringing out crowds to Sabina Park and winning the championship," Miller said.

The 2014 CPL is scheduled to run from July to August.

— Sanjay Myers


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