SUPREME Ventures Ltd (SVL), through its sport betting brand, JustBet, has joined with TVJ Sports Network to sponsor the JustBet/TVJSN Beach Volleyball League.

The league, to be organised by the Jamaica Volleyball Association (JaVA), will see competition in two categories, male and female, and will run from October 6 to November 3 at the JustBet Barbican Beach Sports Complex in New Kingston.

Action will take place on Saturdays and Sundays with play time set to start from approximately 1:00 pm to 7:00 pm on both days.

Cash prizes will be awarded to first-placed finishers through sixth in each category. The League will be used as a primary means to select teams to represent Jamaica in upcoming international competitions.

The league will take a break on October 27 and 28 to accommodate players who are members of the national senior men's team competing in the first round of the 2014 World Volleyball Championship qualifiers in Curacao.

Carlene Edwards, SVL's senior corporate communications officer, made the announcement at a press briefing in the ARENA sports bar at the Acropolis Gaming and Entertainment Centre in Barbican yesterday.

The company, she said: "Expressed delight at the sponsorship and spoke of eagerness to see beach volleyball taken to another level."

Andrei Roper, JustBet's senior marketing officer, said the company is excited to be on board with what certainly will become one of the top sports entertainment properties in Jamaica.

"During the London Olympics we again saw how entertaining, engaging and exciting beach volleyball can be and our goal is to create a similar experience for fans who come to the JustBet Barbican Beach venue to enjoy the action this season," Roper added.

JaVA head Major Warrington Dixon thanked the sponsors for giving his organisation the fillip with which to start the realisation of "our dream to qualify teams to compete at the 2016 Rio Olympics". "Through the JustBet/TVJSN Beach Volleyball League, we will provide our athletes with the well-needed opportunity to develop and exercise their skills and wits in beach volleyball while providing quality live and televised sports entertainment for the Jamaican public," he added.