LIME customers on track with Asafa, Blake via social media

Thursday, August 23, 2012    

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LIME Twitter followers and Facebook fans will get a chance to experience LIME's 'Take it to the Track' online event featuring 2012 Olympians and LIME brand ambassadors Yohan Blake and Asafa Powell today.

'Take it to the Track Thursday' will be a two-part activity on LIME's social media websites where Blake and Powell will use the opportunity to show their appreciation for all the support shown for them online over the past couple of months.

Tara Playfair-Scott, LIME's head of entertainment and TV, said she's elated about the activities surrounding the athletes. "Although Olympics are over, we want our customers to be among the first to interact with our brand ambassadors and so this premium experience provides the perfect opportunity for them to express congratulations and revel in their success," she said.

Powell will join live via Ustream at 3:15 pm, directly from the LIME headquarters, where fans will be asked to submit questions for the star athlete using Twitter and Facebook handles and have a chance to win autographed items from his personal collection of meet memorabilia.

Blake, who will be participating in the Laussane Diamond League 100m race on the same day, has prepared special messages for LIME fans.

Additionally, the telecoms company will also give supporters a chance to win prizes including LIME top-up credit, autographed souvenirs and more through a 'guessing game' where fans will try to predict Blake's performance time at the meet.

Both Powell and Blake have been signed to LIME since 2005 and early 2012, respectively.





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